The Mimirra Story

We went the slow way on purpose.

Mimirra started with a frustration. Everything promised growth and nothing delivered it. So we stopped buying other people's oil and made our own.

Blended in the UK

Why we started

It began with one tired scalp

We could not find a hair oil we trusted. The ones that promised the most delivered the least. Most were the same cheap base under a prettier label.

So we made the one we could not buy.

What worked, we kept. What did not, we scrapped. It took months of versions before one of them was good enough to sell.

Mimirra is what was left.

Meg's rule

Meg x

Our Principles

What we hold to

Four things that do not move.

01

Plant first

Plant oils and botanicals, chosen for what they do for your hair.

02

Poured by hand

Made in small batches in Britain. Every batch is checked before it ships.

03

Never tested on animals

Cruelty free and vegan. That will not change.

04

Nothing hidden

Every ingredient has a reason to be in the bottle. Ask about any of them and we will tell you.

  • Formulated in house
  • Small batch
  • Made in Britain
  • Vegan
  • Safety assessed
  • Thirty day guarantee
The Complete Growth Ritual: Root Ritual sandalwood scalp brush with Woodland Ritual and Woodland Gaze boxes on a forest log

Begin

See it for yourself.

Give it thirty days and let your hair make the case.

Shop the ritual